The Brand Edit 01 / 20
No. 01 · A FREE WORKSHOP

Earn With Skool

How women build communities, sell what they know, and stop renting attention from the algorithm.

THE BRAND EDIT™
WITH KATIE
Chapter One

The shift

From chasing likes to owning the room.

For a decade, we got paid in attention.

Likes. Follows. Reach.

Numbers we did not own, on platforms that change the rules every six months.

The next decade pays you for something else.

Owned. Paid. Yours.

The women building real income now are not chasing reach. They are building rooms people want to stay in.

Chapter Two

Community is the new income

Trust compounds. Attention does not.

Trust earns the sale
Attention earns the click
Relationship earns the renewal
Recurring value earns the income

A follower scrolls past you.

A member shows up for you.

The income mechanics underneath those two behaviours look nothing alike.

Chapter Three

What is Skool

One platform. Six rooms. Built for women who want everything in one place, not stitched across five tools.

01 · COMMUNITY
A feed that feels like a private room
02 · CLASSROOM
Courses, modules, replays, one home
03 · CALENDAR
Live calls, events, rituals in rhythm
04 · MEMBERS
Real profiles, real women, real talk
05 · LEADERBOARD
Points, levels, gamified engagement
06 · PAYMENTS
Paid access, courses, affiliate built in

Most creators piece five tools together to make one community work.

Skool collapses the stack.

Chapter Three

Why women choose it

It was built community first, software second.

Simple setup, no developer needed
A community feed that actually feels alive
Courses, replays, live calls, all native
Calendar built into the experience
Gamification baked in, not bolted on
Payments, affiliates, retention tools
The shorthand
Most platforms host a course. Skool hosts a relationship.
Chapter Four

Pricing, explained

Two tiers. One decision. Most serious creators move quickly to Pro.

Hobby
$9 / month
Transaction fee: 10% on sales
  • Unlimited members
  • Unlimited courses
  • Unlimited live calls
  • Unlimited video uploads

Member affiliate functionality is Pro only. That single feature is often the reason serious creators upgrade.

Join Skool Here
Chapter Five

The Skool business model

Simple enough to fit on a napkin. Strong enough to fund a life.

01
You build the room
Niche, name, promise, paid or free access
02
You add the content
Classroom, calendar, weekly rhythms
03
Members join
Drawn in by a clear promise and real proof
04
Members engage and progress
Posts, calls, courses, real connection
05
You earn
Paid access, course sales, affiliate pathways, retention
Chapter Six · Revenue

One, paid community

A room people pay to be in.

PATHWAY 01
Monthly recurring access
Charge a monthly fee for community access, training, live calls, and resources. The maths is simple. Predictable income that grows with retention. Pricing depends on niche, depth, and the result you are actually delivering.

Usually included

Private community access
Weekly or monthly live calls
Curated training and resources
Direct support inside the feed

Revenue depends on member count, price, and retention. No promises. The model rewards consistency.

Chapter Six · Revenue

Two, education hub

Your knowledge, structured into a classroom people return to.

PATHWAY 02
Courses, modules, libraries
The Classroom inside Skool holds your lessons, modules, videos, replays and resources. Some women charge for community access and give the classroom as part of it. Others sell the classroom as a standalone product. Both work.

What sits well in the classroom

Your signature method
A library of past trainings
Onboarding for new members
A progression that unlocks over time
Chapter Six · Revenue

Three, affiliate income

Recommend what is genuinely good. Be honest about the link.

PATHWAY 03
Tools and platforms you already use
Most of the platforms you already pay for have affiliate programmes. Recommending them inside your community, transparently, can create a second income stream that does not dilute the main offer.
The rule
Only recommend what you would recommend if there was no commission.

Done well, affiliates feel like generous education.

Done badly, they erode the trust your community is built on.

The discipline is in the alignment, not the volume.

Chapter Six · Revenue

Four, your own affiliates

Let your community help grow your community.

PATHWAY 04 · PRO ONLY
Member affiliate programme
On Pro, your members can refer others and earn commission on it. Done well, this turns your most engaged members into ambassadors. The platform does the tracking. You set the terms.

Why it works

Members refer from real experience
Commission rewards advocacy
Growth becomes community powered
You stop carrying acquisition on your own
Chapter Seven

Why Skool can support high retention

People stay where they feel like they belong.

Belonging is the real driver
Simple navigation reduces drop off
Live calls create real moments
Discussion threads build relationship
Progress tracking shows momentum
Points, levels, leaderboards keep play alive
Unlockable content rewards staying

Retention varies by niche, offer, and engagement strategy. These are levers, not promises.

Chapter Eight

The content upload system

Built for women who create, not for engineers.

NATIVE VIDEO
Upload directly inside Skool
COURSE PAGES
Modular, drag, reorder
RESOURCES
PDFs, links, downloads
REPLAYS
Live calls archived automatically
TIMESTAMPS
Jump straight to the moment
CAPTIONS
Accessibility, baked in

The gap between idea and live is small.

Most women ship faster on Skool than they ever did anywhere else.

Chapter Eight

The retention stack

Nine rituals. One rhythm. A room people do not want to leave.

01
Community feed
02
Classroom
03
Calendar
04
Leaderboard
05
Live calls
06
Challenges
07
Unlocks
08
Member wins
09
A weekly rhythm. The ritual people show up for.
Chapter Nine

Build your first room

Nine steps. One quiet weekend. A real foundation.

01
Choose your niche
Specific enough to mean something to one person
02
Choose your promise
The one result the room is built around
03
Name the community
Memorable, clear, ownable
04
Set access, paid or free
Free to test. Paid to filter for commitment.
05
Upload starter content
Enough to make day one feel valuable
06
Write the welcome post
Who it is for, what to do first, where to start
07
Add calendar events
A weekly live. A monthly workshop. A rhythm.
08
Create engagement prompts
A daily question. A weekly check in. A ritual.
09
Invite founding members
A small, warm circle to seed the energy
Chapter Ten

What to sell inside

Eight container types. Pick the one your audience is already asking for.

01 · MINI COURSE
A focused, short result
02 · MEMBERSHIP
Recurring access, recurring value
03 · COACHING HUB
Group coaching with structure
04 · RESOURCE VAULT
A library of done for you assets
05 · ACCOUNTABILITY
A community around showing up
06 · AFFILIATE SCHOOL
Teach a method, earn through partners
07 · CREATOR CHALLENGE
A finite, gamified experience
08 · DIGITAL ACADEMY
A library of trainings under one roof

The container matters less than the promise inside it.

Pick one. Start there.

Chapter Eleven

The $9 vs $99 decision

Same platform. Different stage of business.

$9 · Hobby
Good for testing
A low risk place to test ideas, build a small free community, or run a beginner offer. The 10% transaction fee starts to bite the moment you sell consistently.
$99 · Pro
Better for serious income
Lower fee. Member affiliate programme. The tier where the maths quietly tips in your favour. Usually pays for itself once you cross a small revenue threshold.
The rule of thumb
Move to Pro the moment selling is the goal, not the experiment.
Join Skool Here
Chapter Twelve

Why people stay

The psychology under the platform.

01
They feel seen
Real names, real faces, real welcome
02
They get answers
From you, from peers, faster than Google
03
They make progress
Visible, measurable, week on week
04
They build an identity
"I'm someone who..." the room becomes part of who they are
05
They feel part of something
Membership as belonging, not just access
06
They see other people winning
Proof from peers, not just the leader
Chapter Thirteen

A 7 day launch plan

A quiet, intentional opening. No shouting.

01DAY ONE
Announce the movement, not the offer
02DAY TWO
Share the problem you keep seeing
03DAY THREE
Show the platform, walk through the room
04DAY FOUR
Explain what is inside, who it is for
05DAY FIVE
Share an inside preview, real screenshots
06DAY SIX
Handle the quiet objections, kindly
07DAY SEVEN
Invite people in, with grace
Chapter Fourteen

Image specs

The right sizes, in pixels, so nothing crops or stretches.

Community

COMMUNITY COVER
1584 × 396 px
The wide banner across the top of your community. Aspect ratio roughly 4:1. Keep important text and faces in the centre 1100px so nothing important crops on mobile.
COMMUNITY ICON · FAVICON
512 × 512 px
Square. Used as your group logo, mobile app icon, and browser favicon. Upload at 512 minimum so it stays sharp on retina screens. Centre your mark, leave breathing room around the edges.

Classroom

COURSE COVER
1460 × 752 px
The card that represents each course on the classroom page. Roughly 1.94:1 ratio. Keep text large enough to read at thumbnail size.
MODULE COVER
1460 × 752 px
Same dimensions as the course cover. Each module inside a course gets its own banner. Consistent sizing keeps the classroom looking like one product, not a collage.

Posts and lessons

IN POST IMAGE
1400 × 790 px
Images uploaded inside community posts or lesson bodies. Roughly 16:9. Anything wider gets cropped on the feed view.
A note
Skool occasionally tweaks these. If a cover looks off, re export at the same aspect ratio at double the pixels. Sharp every time.
The Close

Stop renting
attention.
Start building
the room.

The women earning real recurring income are not the loudest. They are the ones who built somewhere worth staying.

Your next move
Pick the niche. Open the room. Invite the first nine women in.
Join Skool Here

Start free · Upgrade when you are ready

or, before you build your own
£2.50 / month · The Room
Get inside my Skool community first
See how a community is built before you build your own. The Brand Edit room is where I share what is working, what is not, and how to use AI to build a brand that actually sells.
Join The Brand Edit Skool

Less than a coffee · Cancel anytime

Much love,
Katie
END OF WORKSHOP
THE BRAND EDIT™ · 2026